So the new NBA season began last night, and of course the first game on the schedule features the revamped Miami Heat and their two new additions: Lebron James and Chris Bosh. In anticipation of this, Nike has just released a new Lebron commercial that takes shots at Michael Jordan, Charles Barkley and all the “haters” who have constantly criticized him for his choice…and how he announced said choice. Now to be fair and honest, it’s a good ad. It gives Lebron a forum to lash out at his critics and clear up some misconceptions. But unlike his new team, I don’t think the product is worth the hype. There have been much better commercials from Nike alone. In the interest of not writing an entire book on the subject, here are 5 commercials that Nike has put out that are much better than the Lebron ad.
- The “Mars Blackmon” Era: Anybody that has seen Spike Lee’s work knows that the man is an outstanding filmmaker. School Daze, Do The Right Thing, Jungle Fever…he knows how to make movies. But early in his career Spike did a little movie called She’s Gotta Have It. In the movie, Spike played a character called Mars Blackmon. Nike decided to use this character as it’s primary pitchman, which resulted in some of the best commercials ever.
- Bo Knows: In his prime, Bo Jackson was quite possibly the best athlete of his era. Going between two sports, and excelling in both, it was obvious that he would be a great spokesman for any brand. The crossover aspect of it gave Nike the idea of saying that Bo could do just about anything, so “Bo Knows” was born. And when you’ve got the great Bo Diddley as your wingman, it’s hard to go wrong.
- “I Am Not A Role Model”: The fact that this commercial is referenced to in the Lebron ad is reason enough for this to be on the list, but there’s much more to it than that. This ad wasn’t just a marketing ploy that Nike came up with, it was something that Barkley had been advocating for a while and they just decided to run with it. The argument of whether or not athletes should be role models has gone on for years, and Barkley threw gas on the fire with this one.
SN: Barkley’s commercials with Humpty Hump weren’t necessarily “classics”, but I found them amusing.
- “I am Tiger Woods”: Come on…you know it was cool. With all of the controversy that has surrounded Tiger Woods for the past year and a half we sometimes forget that at one point El Tigre was actually pretty cool. And this ad spoke volumes back then about his popularity and what his image was doing for sports on a global scale. Although the one with his dad’s voice deserves an honorable mention, this one is tops for me.
- “Chicks Dig The Long Ball”: Believe it or not, there was a time in this country where people actually watched baseball on a regular basis. Of course, a lot of the players were juicing and the numbers were inflated…but America fell in love with the home run. Pitchers weren’t necessarily known for hitting the long drives at the time so this commercial became incredibly popular for its humor and catch phrase. It may not be the best of them all, but it’s my personal favorite.
Am I saying that Lebron’s commercial isn’t classic? No. It is a good commercial that will be remembered for a while. But even just counting Nike ads, there have been tons better. This is all just a product of the huge hype machine in Miami. Not to be confused with the Sound Machine. They were quite good. Let’s hold off on making James the villain until we see how this season shakes out. Until then, stop whining and play some ball.
Written by “The Professor” Nick Harrison. Let us know what you think here, on our Facebook Page, or by calling 888-993-7762!